NO HARD FEELINGS

The Avett Brothers, 2016

IDEA | SONG

Lightning in a bottle. This was a song recorded in one take. Produced by Rick Rubin, this Avett Brothers’ track has a certain magic about it, existing as an instantaneous formation of art that can then live on forever. And this focus-on-the-moment creative process mimics the lyrics of the song; an existential pondering on the possibility of some post-death existence, or lack thereof, and the desire to make the most of the life we inhabit now.

Acoustic | The Avett Brothers

The aforementioned creation of the song, extracted from a documentary on the band by filmmaker Judd Apatow. Upon viewing, you have to ask yourself one serious question: Am I even listening to music if I’m not listening to it like Rick Rubin does here?

Interview | Rick Rubin, Producer

Rubin provides insight into the creative process.


The Avett Brothers

The Avett brothers are a band who seek to link with a higher realm through handmade music.