CREATIVITY IS A WAY OF OPERATING

John Cleese, Video Arts, 1991

IDEA | LECTURE

“Now, having an idea, a new idea, is exactly the same thing. It's connecting two hitherto separate ideas in a way that generates new meaning.

Now, connecting different ideas isn't difficult, you can connect cheese with motorcycles or moral courage with light green, or bananas with international cooperation. You can get any computer to make a billion random connections for you, but these new connections or juxtapositions are significant only if they generate new meaning.

So, as you play, you can deliberately try inventing these random juxtapositions, and then use your intuition to tell you whether any of them seem to have significance for you. That's the bit the computer can't do. It can produce millions of new connections, but it can't tell which one smells interesting.

And, of course, you'll produce some juxtapositions which are absolutely ridiculous, absurd. Good for you!

Because Edward de Bono (who invented the notion of lateral thinking) specifically suggests in his book PO: Beyond Yes and No that you can try loosening up your assumptions by playing with deliberately crazy connections. He calls such absurd ideas “Intermediate Impossibles.”

And he points out the use of an Intermediate Impossible is completely contrary to ordinary logical thinking in which you have to be right at each stage.

It doesn't matter if the Intermediate Impossible is right or absurd, it can nevertheless be used as a stepping stone to another idea that is right. Another example of how, when you're playing, nothing is wrong.”


John Cleese

John Cleese is a creativity prophet.